Self-publishing a book on Amazon Kindle vs Google Play Books

Self-publishing a book on Amazon Kindle and Google Play Books are both popular options, but they have some differences in terms of reach, features, and audience.

Here’s a comparison:

Amazon Kindle Direct Publishing (KDP):

  1. Reach and Visibility:
    • Amazon is one of the largest online marketplaces for books, with a massive customer base and global reach. Kindle ebooks are available in various Amazon stores worldwide.
    • Amazon’s Kindle store is known for its robust search and recommendation algorithms, which can help your book reach a larger audience.
  2. Royalties:
    • Amazon offers two royalty options: 35% and 70%. The 70% option is available for books priced within a specific range and meeting certain criteria.
    • Note that royalties may vary based on the country and Kindle Unlimited participation.
  3. Promotional Tools:
    • Amazon offers tools like Kindle Countdown Deals and Free Book Promotions, which can help you run limited-time discounts or free promotions to attract readers.
  4. Kindle Unlimited:
    • Kindle Unlimited is a subscription service that allows readers to borrow and read ebooks for a monthly fee. Participating in Kindle Unlimited can provide exposure to a broader audience, but it’s exclusive to Amazon.
  5. Publishing Process:
    • Amazon’s KDP platform is user-friendly, and the publishing process is relatively straightforward.

Google Play Books:

  1. Reach and Visibility:
    • Google Play Books has a wide reach due to Google’s global presence. Your book will be available to Android users through the Google Play Store.
    • While Google Play Books is accessible on iOS devices and web browsers, its reach might be slightly narrower compared to Amazon’s Kindle ecosystem.
  2. Royalties:
    • Google Play Books offers a royalty rate of 70% for ebooks priced between certain ranges.
  3. Promotional Tools:
    • Google Play Books provides some promotional options, such as offering discounts on your ebook’s price.
  4. Android Integration:
    • Google Play Books is integrated with Android devices, making it convenient for readers using Android smartphones and tablets.
  5. Global Availability:
    • Google Play Books has a presence in many countries, but the depth of its market penetration might vary by region.
  6. Publishing Process:
    • Publishing on Google Play Books is relatively straightforward, similar to Amazon’s KDP. However, the interface and process might differ slightly.


  • If you’re looking for maximum reach and visibility, Amazon Kindle might be the stronger option due to Amazon’s extensive customer base and powerful recommendation algorithms.
  • If you want to target Android users specifically, Google Play Books could be a good choice, as it’s pre-installed on many Android devices.
  • If you’re interested in participating in subscription services, Kindle Unlimited is exclusive to Amazon, while Google Play Books doesn’t have a direct equivalent.

Ultimately, the choice between Amazon Kindle and Google Play Books depends on your target audience, marketing strategy, and personal preferences. Many authors choose to publish on both platforms to maximize their book’s availability and potential for success.

Author: Bookmaester

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